Newcastle-based premium cycling apparel brand Attacus has secured a strategic investment from the Northern Powerhouse Investment Fund II (NPIF II) to accelerate its international growth.

The funding, delivered via NPIF II – NEL Smaller Loans and managed by NEL Fund Managers, will be used to expand the company’s product range, increase stock depth, and upgrade its e-commerce infrastructure. It will also support targeted marketing campaigns as the brand targets expansion across Europe and North America.

Founded in 2015, Attacus designs performance-led cycling clothing manufactured in Italy. Following its acquisition by Mira Marketing in 2025, the business has transitioned toward a scalable, direct-to-consumer digital model, focusing on customer retention and enhanced brand storytelling.

Stuart Bramley, Founder of Mira Marketing and Owner of Attacus, said: “Working with NEL has been a really positive experience. They understand the ambition behind Attacus and have backed that with both investment and support that goes beyond just capital. This partnership gives us the confidence to move faster and make better long-term decisions - whether that’s in product development, brand positioning, or expanding into new markets. It’s a key step in building Attacus into a globally recognised cycling brand.”

Susan Snowdon, Investment Executive at NEL Fund Managers, said: “Neil Stephenson approached me during a Sunderland Platform event to discuss plans he and Stuart had after acquiring the brand, as well as the potential need for investment. With their combined expertise and vision, it was an exciting opportunity to be involved. I wish them all the best as they pursue their growth ambitions.”

The £660 million NPIF II is operated by the British Business Bank and covers the entire North of England, providing loans from £25,000 to £2 million and equity investments up to £5 million for small and medium-sized enterprises (SMEs).

Sarah Newbould, Senior Investment Manager at the British Business Bank, said: “Through the Northern Powerhouse Investment Fund II, we are committed to improving access to finance for innovative companies with strong growth potential and supporting ambitious businesses across the North to scale sustainably is central to our purpose. This investment will help Attacus build on its foundations and accelerate it next phase of development, both in the UK and internationally.”