Residents In The North East Of England Admit They Don't Know What To Recycle

New research conducted by one of the world’s most sustainable coffee brand, Grind, has revealed that people in the North East admit they don’t know what household products can be recycled, claiming they’re not ‘motivated’ enough to recycle (15%).

On a mission to make sustainable choices easier for Brits, Grind has switched all of its coffee pods to its new home compostable pod, the first in the UK to be certified to decompose in a home composter in just 180 days.

This move comes at a time when a whopping 7 out of 10 participants based in the North East believe they should be doing more to recycle, but a THIRD admit to using single-use coffee pods and throwing them straight in the bin (rather than recycling/composting them)

4 out of 10 think you can recycle ALL coffee pods - but not all pods are created equal. Plastic and aluminium pods can take up to 500 years to break down unlike Grind's new home compostable pod that takes just 180 days

Almost a third of participants admit they don't know what can and can't be recycled, resulting in them feeling unmotivated towards sustainability

The most popular sustainable lifestyle habits in the North East today are:
Reusing shopping bags (60%)
Do home composting (28%)
Buying second-hand fashion (20%)

With the help of brand ambassador and ITV This Morning presenter, Daisy Payne (@Gardentogarnish), Grind can offer expert commentary on everything from eco-friendly coffee choices to composting tips and tricks to live more sustainably.