A Northumberland-based consultancy, Seller HR & Business Solutions, has unveiled a new brand identity and website, reflecting its sharpened focus on supporting Small and Medium-sized Enterprises (SMEs) across the North East and beyond. The move signals a broader trend of highly experienced global operators bringing top-tier strategic and operational excellence to the SME market.

The refresh aims to present a more approachable and personable consultancy service, making complex strategic support accessible to businesses of all sizes.

The firm is led by Colin Seller, whose background includes over 25 years in global business leadership, notably a 16-year tenure at pharmaceutical giant, Pfizer, where he most recently served as Vice President of Network and Operational Excellence for Pfizer Global Manufacturing. This experience in navigating high-stakes, fast-moving environments was also recently applied to a key role in the UK’s COVID-19 response, where he led performance and capacity improvements for national testing operations with the UK Health Security Agency.

By focusing on smaller enterprises, Seller HR & Business Solutions is leveraging high-level corporate discipline to solve common problems for SMEs, including improving profitability, streamlining operations, managing organisational change, and building high-performing teams.

Colin Seller stated: “This refresh is about making what we offer more accessible and relatable to clients of all sizes. We want businesses to see that strategic support isn’t only for large corporations. Whether you’re a team of five or five thousand the core principles of aligning people, improving systems and building for growth are exactly the same. In fact, smaller businesses can often see results more quickly.”

This availability of corporate expertise to the regional SME market can be a significant economic driver. SMEs, particularly in regions like the North East of England, are often characterised by high growth potential but may lack the in-house resources to implement large-scale operational or structural improvements. The consultancy's sector-agnostic approach means it applies its methodology across industries, from manufacturing to service, pharmaceuticals, and logistics.

Seller added: “Many businesses are under increasing pressure to adapt and grow in a competitive environment. Our role is to help leaders gain clarity, make confident decisions and implement changes that drive sustainable results. We have seen what works in complex and fast-moving environments and we bring that discipline to every client we work with.”

While strengthening its regional presence, the company continues to work with larger organisations across the UK, Europe, and North America, offering strategic advice and operational expertise, indicating that the skills honed in the North East remain globally relevant.