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North East Post
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5:32 PM 28th November 2021
family

North East Are Most Sentimental When It Comes To Christmas Tree Decorations

 
A survey of 2,000 UK adults has found that 42% of people from the North East will decorate their Christmas tree with ornaments that have sentimental value, more than any other location throughout the country!

The region also has the third highest spend per household on decorations, allocating an average of £40 each year, which is just slightly less than Scotland (£51) and nearly half of that invested by Londoners (£79).

Despite this, 58% said they would not have a colour scheme, with just 46% saying they spend ‘no time at all’ thinking about the decorations before putting them up. A further 45% of households admit that the decorations will be the responsibility of just one person, while 28% say the task is a chore as opposed to a fun activity.

Regardless of the apparent chill in the air, it’s not all bah humbug as HARIBO’s Marketing Manager, Jessica Hardcastle, explains.

She comments:
“It’s really encouraging to see that those from the North East are so sentimental when it comes to their Christmas tree decorations. What’s more, we know that 65% will follow the same traditions they do each year and 58% will decorate their tree for their immediate family.

“That’s why HARIBO is on a mission to encourage people to use #DecoratingDay as the perfect excuse to have some fun. We want to see families wearing matching pyjamas, turning up the festive tunes and sharing some sweet treats while embracing the perfectly imperfect that comes with letting the children loose with the fairy lights and tinsel.

“Whatever day you choose to deck the halls, we want families to embrace the excitement that comes with doing it together!”


The UK’s leading sweet manufacturer will use its latest Christmas Campaign #DecoratingDay to encourage families throughout the UK to decorate the house and tree together this Christmas.

HARIBO thinks the countdown to Christmas is more fun when shared. As such, the brand will post examples of the perfectly imperfect scenes from content creators and fans across its social channels in the run up to the festive occasion.

For more information, please visit @HARIBOUKI on Instagram, @OfficialHARIBO on Twitter and HARIBO UK on Facebook.