A Rum Affair At P&O

The first ever rum to be made and distilled at sea will soon be a reality thanks to a partnership between Jersey-based rum brand, The Tidal Rum, and P&O Cruises.

It will all happen on the line’s newest ship, Arvia, thanks to a unique partnership that will see the strong tipple distilled at sea on all Caribbean holidays.

Following the launch on board Arvia, The Tidal Rum will recreate the recipe and bottle on shore, ready to share and serve to guests across the P&O Cruises fleet.