96% Of Homebuyers Are Reinvigorated By Falling Interest Rates
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New research from Yopa, full-service estate agents, reveals that since interest rates started climbing at the end of 2021, homebuyers have significantly restricted their ambitions, with a quarter abandoning their dreams altogether. But now that rates are finally falling, these buyers are ready to return to the market.
The company commissioned a survey of 1,320 current UK homebuyers to discover how the past few years of high interest rates have impacted their buying ambitions, and how things might change now that rates have finally started to fall.
The survey reveals that 42% of current homebuyers say high interest rates have made it more difficult for them to find a suitable property due to mortgage affordability.
As such, almost half of all buyers (46%) say they have had to adjust their expectations regarding the sort of property they can and cannot afford.
Furthermore, 43% say they have had to adjust expectations around which areas of the market they can realistically afford to buy in.
But for some, high interest rates have had even more drastic consequences, forcing almost a quarter (24%) of all prospective homebuyers to suspend their buying ambitions altogether because of high mortgage costs.
However, there is light on the horizon. Now that interest rates have finally been cut for the first time since 2021, and the prospect of further cuts before the end of the year, 96% of those forced to abandon their plans to purchase say they are going to re-enter the housing market and ramp up their efforts towards purchasing a new home.
Scout Financial Services is Yopa’s in-house subsidiary brand for mortgages, protection and financial services.
Grant Nichols, Scout’s Financial Service Director, commented:
“It’s been a really difficult time for homebuyers, especially those who are working within strict budgets that were effectively blown out of the water by the rapid rise in interest rates starting at the end of 2021.
"But now we’ve finally reached a point where rates are falling. This means that affordability is increasing and buyers can set their sights on the home of their dreams instead of a compromise property that they might have been limited to while the cost of mortgages was so high.
2We fully expect market activity to pick up as we move towards the end of the summer and into autumn which is always a busy period for the market.
"And it’s not just buyers who are celebrating falling interest rates. It’s great news for sellers, too, because buyer demand will now surely rise which means property prices will strengthen and they will also see a reduction in mortgage costs when they do come to renegotiate their terms.”
Survey results
Survey of 1,320 current UK homebuyers carried out by ProperPR on behalf of Yopa via consumer research platform Find Out Now (6th August 2024)
Full survey results can be viewed online, here.